"KUAMP under Antonio’s leadership has developed some of the most thoughtful, beautiful and clever creative work we've been able to put out in the market. The entire team is a delight, and I always trust that the quality will outperform our expectations and budgets, even in the fast moving (and changing) startup-like environment and tech shifts at Google Fiber. I would recommend his work, and KUAMP, to absolutely anyone who wants a true partner with a superb sense of video, personality, brand and quality (that's always in timelines and budgets) -- as well as a truly brilliant and nice people to work with."
Antonio is a person that makes an impact from day #1. From our introduction through Antonio Lucio, he presented opportunities for HP on how we could make a more creative impact with our work for business and commercial PCs. I have equally been fortunate to get to know him personally with a shared passion to make an impact and difference daily in the work we create! I appreciate his style, his substance and his character and thankful for the impact he has made at HP Inc. for us.
Antonio's KUAMP team lives up to their iconic name, Keep Up and Make Progress. A full service creative and production team dedicated to finding solutions for today's complex and evolving mediascape.
At the head of this team is Antonio "Tronic" McDonald who's years working with MTV's Brand Creative Promo team have made him an agile leader, quick to adapt without losing sight of the end goal for any project. I highly recommend this black owned, cutting edge creative and production team because they're the real sh*t!
"Wonderful human! Puts his soul into his work , easy to partner with and comes up with creative and new ways to approach the project. Highly recommended!"
"Antonio is a wonderfully talented filmmaker and storyteller. I worked with Antonio at MTV for years, and his work was always top notch. As a producer director of cobranded content he really understands the importance of highlighting the multiple brands messages and creating successful work."
"Antonio conceived, directed and produced some of my favorite MTV promos! When we worked together, he was highly collaborative and brought a deep understanding of popular culture to his projects. His was a truly unique creative voice in the MTV On-Air Promos department and I always appreciated his thoughtful approach to crafting a story and bringing it to life on film. I hope we have the chance to work together again.
Lisa Preston SVP Marketing and Advertising, MTV & MTV2
Antonio conceived, directed and produced some of my favorite MTV promos! When we worked together, he was highly collaborative and brought a deep understanding of popular culture to his projects. His was a truly unique creative voice in the MTV On-Air Promos department and I always appreciated his thoughtful approach to crafting a story and bringing it to life on film. I hope we have the chance to work together again."
"At adidas, we partnered with MTV on an important campaign. Antonio wrote, directed and produced the work and it was a huge success…"
"Antonio is an extremely creative and dynamic producer of multi-media film, TV, and web series. I've worked with him at MTV and as a host/creator of a successful web series called "The Weekly Rap.”
"I've known Antonio for my entire professional career. We worked together at his company KUAMP, where he led creative direction. He is one of the most creative and inspiring people that I know. He brings the perfect mix of professionalism, wild creativity and enthusiasm to the table because of his extensive background in media. It has been a pleasure working with Antonio and absorbing his contagious creative energy. "
"I've known Antonio for over 20 years. We started together at Viacom and in that time, he's grown tremendously as a talented exec producer and creative director. I always look forward to working with him. "
Antonio developed beautiful graphics for two of our web series for CocoaFab.com. He had great ideas, understood our vision and executed beautifully. He far exceeded our expectations and was very easy to work with."
"Right before we launched CocoaFab.com, we decided to include videos which meant we need graphics. I reached out to Antonio because I worked with him on another project for Black Enterprise. Well he definitely came through for us. The graphics were just what we wanted them to be. Antonio and his team were able to capture our ideas and bring them to life. Both Angela and I would highly recommend anyone interested in graphics to connect with Antonio."
"Antonio is multi-gifted: a content producer, lifestyle portal creator, digital ad creator and commercial ad creative and director. His team executed the launch creative for Bob Johnson's OppsPlace social network site. This creative campaign quickly drove significant traffic increases and qualitative research further proved its resonance with consumers. Antonio is solution-oriented, meets/beats all deadlines and delivers excellent price/value."
"Antonio is an insightful and deeply creative person, who's been on the cutting edge of directing and producing content pieces for a very long time. He gracefully balances the needs of the company, as it relates to budget and deadlines, against the best possible creative execution for the job. He is a great collaborator, and an asset to any creative media/advertising/broadcast team."
"Antonio is an excellent Producer / Director and has continued to integrate his idea's from Broadcast into the digital world in a unique way warranting keeping an eye on his work. "
"Simply put, Antonio is a resource you'd want for your team, company, and/or project. He's highly creative and very easy to work with. Antonio created/directed various promos for many productions that I've either produced or co-produced, and he delivered top notch material. I look forward to working with him again on future collaborations."
"Motived. Creative. Talented. Antonio has a unique eye for what he does. He pays attention to the needs of the team but infuses individuality without sacrificing the bottom-line. Surely, he's well on his way to becoming a leader in the industry."
