Case Study

Google Fiber is back with the second installment of their recent brand work. True to their goal of continuous improvement, we've crafted new spots that make good on the learnings of phase one.

They enlisted us as trusted partners to collaborate and craft more light-hearted humour around their new Wi-Fi 6E product. The Wi-Fi 6E hardware will be offered to new and old customers and promises to deliver even more speed, impact, and simplicity.

Our campaign features three spots that showcase scenarios that could tax the average customer's Wi-Fi... i.e. The SUPER gamer streaming the latest multiplayer title, the sports fan that loves to stream in 4k, the live training class that puts a strain on a normal home Wi-Fi. These scenarios are no match for the power of the all new Google Fiber Wi-Fi 6E.