To launch the latest version of Google Fiber, Google asked us for a new brand campaign. We started with the insight that people’s internet needs are ever-changing and continuously evolving. Then, we cast real employees and actors in a series of spots highlighting Google Fiber’s ability to go beyond speed to meet everyone’s needs. We not only showed the versatility in speeds for a diversity of people, we proved there’s no end to what you can do with the right internet provider.