Case Study
The thought of starting a new job during a pandemic can be daunting. How do you get your new computer? How do you connect with co-workers? To launch the new HP Probook 600 in an authentically human way, we created a short film titled “First Day.”
It showcased these relatable moments while putting the Probook 600 at the heart of the story. From film production to development and securing talent, our work garnered a lot of attention for our partner and resulted in record sales of the ProBook 600. KUAMP is now one of HP’s go-to agencies for work that is authentically rooted in culture.
It showcased these relatable moments while putting the Probook 600 at the heart of the story. From film production to development and securing talent, our work garnered a lot of attention for our partner and resulted in record sales of the ProBook 600. KUAMP is now one of HP’s go-to agencies for work that is authentically rooted in culture.