For the second installment of their Character Story Campaign, USA Network called on us to develop, produce and direct a branded content integration with KFC.
Not only did we cast real people, but we also cast real friends in a compelling storyline between two guys who love playing sports and eating KFC’s new double down sandwich. As a result, USA Network saw a major increase in sales and viewership.
Not only did we cast real people, but we also cast real friends in a compelling storyline between two guys who love playing sports and eating KFC’s new double down sandwich. As a result, USA Network saw a major increase in sales and viewership.