- KUAMP
- Full-Service Digital Agency
- Strategy & Insights
Creative Strategy & Insights in New York
Developing an in-depth understanding of your audiences, and enabling you to serve them better. Our Strategy & Insights blend deep industry
expertise with cultural intelligence to create bold, innovative strategies that position brands at the forefront of their industries.
Whether you’re seeking brand strategy guidance, creative strategy brainstorming, or cultural insights research,
our award-winning team is here to help you shape the future of your brand.
Strategic Creative and Impact-Driven
We bring together cutting-edge insights, compelling storytelling, and targeted engagement to help brands break through the noise. Whether you need deep market research, scroll-stopping content, or authentic brand collaborations, KUAMP delivers results at every touchpoint.
Our Full-Service Approach Covers
Insights
Data-backed brand positioning and market intelligence
Content Creation
High-impact visuals, video, and storytelling
Engagement
Influencer marketing and audience activation
Our Strategy & Insights Services
Explore our main offerings under the Strategy & Insights umbrella. Each service is designed to immerse your brand in
culture, innovation, and creativity - ultimately driving deeper engagement and long-term growth.
Cultural Insights
The best brands don’t just sell, they become part of culture.
Our team dives deep into consumer psychology, societal shifts, and emerging trends to uncover hidden opportunities that drive real connections. Whether it’s understanding niche communities or predicting the next cultural wave, we position your brand at the forefront of relevance.
Our Strategic Expertise:
- Trend Forecasting & Behavioral Analysis
- Audience Segmentation & Market Research
- Social Listening & Competitive Insights
Brand Strategy
Your brand isn’t just a logo, it’s a legacy.
We craft strategic frameworks that define your brand’s positioning, messaging, and long-term growth. Whether you’re launching a new brand or refining an existing one, our strategies ensure a consistent, compelling, and memorable brand identity.
Brand Strategy Service:
- Positioning & Differentiation
- Messaging Architecture & Storytelling
- Brand Voice & Identity Development
Creative Strategy
Great ideas are only as powerful as the strategy behind them.
We bridge the gap between creativity and business goals, ensuring that every campaign, activation, and piece of content is backed by insight-driven storytelling that engages and converts.
Creative Strategy Services:
- Concept Development & Campaign Planning
- Content Roadmaps & Channel Strategies
- Data-Driven Creative Optimization
Featured Strategic Collaboration
HP First Day
The thought of starting a new job during a pandemic can be daunting. How do you get your new computer? How do you connect with co-workers? To launch the new HP Probook 600 in an authentically human way, we created a short film titled “First Day.”
It showcased these relatable moments while putting the Probook 600 at the heart of the story. From film production to development and securing talent, our work garnered a lot of attention for our partner and resulted in record sales of the ProBook 600. KUAMP is now one of HP’s go-to agencies for work that is authentically rooted in culture.
VEVO Stylized: Selena Gomez
To increase viewer engagement, we created an episodic digital+social content series featuring celebrities (Selena Gomez, Mary J Blige, Jessie J) and their love for fashion and style.
We handled all aspects of video production including creative development and talent acquisition. The result? Nearly 6 million views and a huge spike in site engagement.
Google Fiber: Wi-Fi for families of all sizes
We teamed up with Google Fiber to create a video campaign highlighting the seamless connectivity of Google Fiber’s Wi-Fi service for families. The storytelling approach illustrated how every family member can stay connected without interruptions, whether it’s for work, school, creativity, or special occasions. The video showcased real-life scenarios to effectively communicate the value of Google Fiber’s Wi-Fi for modern families.
Serving New York & Beyond
Global Reach, Local Relevance
Main Office: New York State
We’re proud to call New York home but are ready to travel wherever your brand needs us.
Your Brand’s future starts with the right strategy
Tell us your vision, and we’ll craft the roadmap to make it happen.
Got Questions about our Strategy and Insights Services?
How do we develop a brand’s cultural positioning?
We analyze cultural trends, audience behaviors, and market opportunities to craft a positioning strategy that aligns your brand with the right cultural narratives.
How do our insights shape creative storytelling?
Our insights are rooted in data and cultural intelligence, ensuring that every story we create resonates with audiences, drives engagement, and builds long-term brand affinity.
What industries do we specialize in?
We work across various industries, including entertainment, fashion, technology, lifestyle, and consumer goods, tailoring our strategies to each industry's unique landscape.
How do we ensure long-term brand impact?
Through strategic brand roadmaps, ongoing trend analysis, and adaptable creative strategies, we ensure your brand remains relevant, compelling, and culturally influential over time.
What if I need additional services beyond Strategy & Insights?
Our Production & Content Creation and Talent & Engagement divisions can seamlessly bring your strategies to life.
How do cultural insights influence my brand strategy?
By understanding social trends and consumer behavior on a deeper level, cultural insights help tailor your messaging so it authentically connects with target demographics.
Can I integrate a Creative Strategy into an existing campaign?
Absolutely. We’ll collaborate with your current teams or partners to refine and elevate any ongoing campaigns, ensuring consistency and impact.