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- Full-Service Digital Agency
- Strategy and Insights
- Cultural Insights
Cultural Insights & Consumer Behavior Analysis
Our Cultural Insights & Consumer Behavior Analysis services empower brands with deep market intelligence, allowing them to anticipate trends, connect authentically with audiences, and drive cultural relevance.
We go beyond data - we translate insights into actionable strategies that position your brand at the forefront of industry evolution.
Our Strategy & Insights Services
Consumer Insights & Market Research
We specialize in:
- Audience Segmentation & Psychographics
Know who your customers are and what drives them - Behavioral Trend Analysis
Identify patterns that predict future market movements - Competitor & Industry Benchmarking
Gain a strategic edge with deep-dive comparisons
Social Listening & Trend Forecasting
Cultural movements start online before they reach the mainstream. Through AI-powered social listening and advanced trend forecasting, we help brands spot opportunities before they peak. By tracking behaviors, viral moments, and emerging narratives, we position your brand to lead conversations—not follow them.
Our approach includes:
- Real-time Sentiment Analysis & Online Discourse Tracking
- Identifying Micro & Macro Trends Across Industries
- Predicting Cultural Shifts with AI-Driven Insights
Data-Driven Brand Strategy
Strategic Applications:
- Tailoring Campaigns for Maximum Audience Resonance
- Identifying White Space in Competitive Markets
- Refining Brand Messaging & Positioning with Cultural Insights
Featured Creative Development Projects
Google Fiber Wi-Fi for families of all sizes_DC
We teamed up with Google Fiber to create a video campaign highlighting the seamless connectivity of Google Fiber’s Wi-Fi service for families. The storytelling approach illustrated how every family member can stay connected without interruptions, whether it’s for work, school, creativity, or special occasions. The video showcased real-life scenarios to effectively communicate the value of Google Fiber’s Wi-Fi for modern families.
HP First Day
The thought of starting a new job during a pandemic can be daunting. How do you get your new computer? How do you connect with co-workers? To launch the new HP Probook 600 in an authentically human way, we created a short film titled “First Day.”
Fcancer Keep Joy Alive
F*CK CANCER wanted to communicate the importance of colonoscopy screenings to African American males 18-49 years of age. In order to resonate with this audience, we knew we had to be relatable and culturally relevant.
Serving New York & Beyond
Global Reach, Local Relevance
Appointments available upon request
Office: 17 W 24th St, New York, NY 10010, United States
We’re proud to call New York home but are ready to travel wherever your brand needs us.
Serving
Our Expertise Goes Beyond Cultural Insights
Brand Strategy
Creative Strategy
Your Brand’s future starts with the right strategy
Got Questions about our Cultural Insights Services
How do cultural insights shape marketing strategies?
How does trend forecasting impact brand growth?
What industries benefit most from social listening?
How can consumer behavior analysis improve audience engagement?
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